What’s Hot, What’s Not: How Marketers Will Change Their Social Media Activities in 2013

A roundup of what’s hot and what’s not for 2013 according to Social Media Examiner founder Michael Steltner’s 2012 social media marketing industry report.

Video, Facebook, Twitter, Blogs: Marketers of businesses of all sizes are already using the leading  social media platforms to a large degree and plan on increasing their use of YouTube/video marketing (76%), Facebook (72%), Twitter (69%) and blogs (69%) in 2013.

Google+: While as few as 40% of businesses are using Google+, a majority of businesses (67%) plan to increase their Google + activity. This is especially true for businesses who spend at least 11 hours a week on social media marketing. At the same time, 1 in 5 marketers have no plans to use the social “layer”.

Photo sharing: With about 20% of marketers already using photo sharing sites like Pinterest, Instagram and Flickr, 38% plan to increase their use. For companies spending 21 hours or more on their weekly social media activities, 50% plan to increase their time on photo sharing sites.

Forums, Geo-Location and Daily Deals: Only 34% of businesses will increase their use of forums, while 40% have no plan to use forums at all. Similarly, only 23% of marketers will increase their use of geo-location services like Foursquare with 57% indicating they have no plans to utilize these services. Finally, 72% of marketers have no plan to utilize daily deal websites like Groupon or LivingSocial and only 12% plan on increasing their use of these sites.

 

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